MEO
International
Women's Day
There’s a common stereotype that women are each other’s harshest critics. But we wanted to prove that, actually, they’re each other’s biggest fans.
Rap battles are where the harshest criticism and insults are usually thrown around. So we decided it was the perfect place to do the exact opposite.
Carolina and Nenny took the mic to hype each other up through their lyrics, and issued a challenge: “No holding back. Tell the women in your life everything you have to say about them… and make it good.”
They didn’t knock each other out. They knocked out a prejudice. And in the end, we all won.
Art Director: Catarina Moura | COPYWRITER: BEATRIZ MARTINHO